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試験番号：1z0-412 模試エンジン試験科目：「Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials」
最近更新時間：2015-10-25
問題と解答：75
試験番号：1z0-432 ブロンズ教材試験科目：「Oracle Real Application Clusters 12c Essentials」
最近更新時間：2015-10-25
問題と解答：85
試験番号：1z1-435 認証試験試験科目：「Oracle Business Process Management Suite 12c Essentials」
最近更新時間：2015-10-25
問題と解答：76
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Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials
Exam Number: 1Z0-412 / 1Z0-412
Duration: 120 minutes
Associated Certifications: OPN Certified Specialist , Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Certified Implementation Specialist
Number of Questions: 75
Exam Product Version: Oracle Eloqua Marketing Cloud Service,
Passing Score: 76%
Exam Price: US$ 150
Validated Against:
This exam is based on the 2013 version.
format: Multiple Choice
Recommended Training
- Oracle Eloqua Marketing Cloud Service 2013 Implementation Boot Camp
- Oracle Eloqua Marketing Cloud Service 2013 Implementation Specialist Specialist GLP
TOPICS
- Provide an overview of how Eloqua fits into the wider solution and point of integration
- Describe the features of Oracle|Eloqua and the value of these features to marketing and sales
- Describe the Eloqua social components, how they work and how they differentiate Eloqua from other solutions
- Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components available
- Explain how information created by marketing can be shared with sales
- Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of their activities
- Describe the different components of the Eloqua application, how they are used to serve specific functions and work together
- Describe the scalability of Eloqua's architecture
- Explain Eloqua's open approach to integration with a high level understanding of available API's
- Describe the Eloqua Data Model and Digital Body Language
- Generate Eloqua website tracking scripts and configure tracking of non-html content
- Configure Sub Sites
- Setup tracking of query-string based websites
- Implement and configure each Branding and Deliverability package
- Configure default email settings, master exclude list, microsite, company default settings, and default confirmation pages
- Create a new Eloqua Marketing user with applicable user settings
- Configure subscription management using any one of Eloqua's three standard options
- Create fields, views, and picklists
- Perform an initial list upload of bouncebacks, unsubscribes, and contacts
- Describe IP Warming and know when this is required
- Create emails by uploading an html file and creating an email in the editor
- Generate and interpret Email Content and Deliverability reports.
- Integrate and configure forms with Eloqua using any one of three different methods
- Describe the purpose of common lead nurturing campaigns
- Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages
- Describe the relationship between internal events, external calls, and autosynchs
- Configure a bi-synchronous integration with CRM, including weblinks
- Create a Custom Object and Custom Objects fields
- Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring
- Configure a Lead Scoring model
- Configure Program Builder actions, decision rules, and feeders and enable in the appropriate program run mode
- Create a program to update CRM with Lead Scores
- Configure Eloqua Data Tools
- Gather customer requirements and configure Data Imports and Data Exports
- Configure Cloud Connectors in Eloqua
- Describe the technical Eloqua components of Closed-Loop Reporting
- Describe how revenue is tied to campaigns (Revenue Attribution Model)
- Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
- Interpret Closed-Loop Reporting reports and dashboards
- Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage
- Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system
- Explain the difference between the Reporter and Analyzer Insight licenses.
- Create custom reports, edit standard Eloqua reports, and build custom dashboards
- Explain how the Event Module is used in the workflow of automating event management
- Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post event communications
- Configure contact-level security by creating and assigning labels in a custom program.
- Customize asset permissions to control visibility and access.
- Create custom security groups
- Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua from other solutions.
- Identify where to access customer success stories
- Explain what Markie awards are and understand the application process
